Audrye Tasevoli
Nurture. Strategize. Grow.
Meet the Person
With a passport stamped in over 50 countries and seven years spent living in China, Audrye brings a distinctive global lens to everything she does. She now resides in Maryland with the loves of her life—her husband, son, daughter, and their dependably lazy cat.
An experienced Rescue scuba diver and lifelong musician, she’s even been spotted playing violin on the street corners of D.C. Her curiosity spans far and wide, from a passion for cosmology and space exploration to more down-to-earth delights like gardening, spicy food, beach getaways, and renaissance festivals.
Meet the Professional
Audrye’s accomplishments span a wide range of industries—from Fortune 500 media companies to global retailers, national health and wellness organizations, agricultural firms, and fast-paced startups. She excels at building and leading teams, and translating both qualitative and quantitative data into strategic insights that inspire action and drive measurable results.
Discovery Channel
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Conducted program testing, performance tracking, and deep-dive genre analysis for hit shows including Shark Week and Gold Rush.
Discovery Communications
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Built and supervised Discovery Communications' first media research team.
Oversaw media research for a billion dollars worth of marketing, promoting hit series including Shark Week and 90 Day Fiancé.
American Psychological Association
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Headed Research & Analytics for APA’s Strategy Office, providing data-driven insights at the executive level.
Directed development and execution of APA’s Strategic Plan.
Managed global research initiatives that supported significant international membership expansion.
Athena Strategies LLC
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Founder & Principal Consultant.
Lead advisor on data infrastructure and market research initiatives, helping clients unlock insights and optimize for growth across sectors.
Proprietary Consulting & Special Projects Samples
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Global Retail & Convenience (Fortune 500)
Full-service research supporting brand strategy and product innovation. -
Agriculture & Animal Health
Insights and analysis for top-tier firms in crop science, veterinary services, and agtech. -
Gaming & TCG
Provided strategic recommendations for game creators to optimize player engagement and product development. -
Health & Wellness
Consumer insights for wellness brands and healthcare providers focused on growth and patient experience. -
Insurance & Financial Services
Qualitative and quantitative research informing brand and customer experience strategies. -
Venture Capital & Startups
Strategic research advising for venture capital accelerators and early-stage companies. -
Family & Faith-Based Media
Audience research and media spend analysis for values-driven entertainment networks.
Statement of Belief
Big data holds extraordinary promise—it can reveal hidden patterns and offer glimpses into a future we might otherwise miss. But its power to solve our most pressing challenges depends on our ability to connect code to the rich, textured complexity of real life. Data only becomes meaningful when it's grounded in the lived experiences, motivations, and behaviors of real people. Without that context, even the most advanced predictive models and compelling charts are little more than the outline of a paint-by-numbers kit—a map to the treasure, but not the treasure itself.
To truly unlock the potential of data, we must strike a thoughtful balance between cutting-edge AI and the nuanced insights of qualitative research. When businesses and policymakers take the time to hear the human story behind the numbers, they gain more than just information—they gain understanding. It's in that deeper narrative that data becomes strategy, insight becomes impact, and analysis becomes action.
"Research is creating new knowledge."
-Neil Armstrong-
Press Releases and Publication Contribution Samples
MONITOR ON PSYCHOLOGY
Research published in a psychological journal
Detailed Work Experience
CO-FOUNDER & CHIEF CONSULTANT
Athena Strategies LLC | 2021 - Current
Founder and Chief Consultant. Advises on data management and market research projects in a broad range of industries.
Services offered include:
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Data management
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Market research
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Business development
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Process optimization
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Strategic planning
CONSULTING & PROPRIETARY SPECIAL PROJECTS
Global Convenience Retail Provider (Fortune 500 Company)
Led end-to-end qualitative and quantitative market research informing brand strategy and product development. Oversaw methodology and implementation of customer segmentation, based on key behavioral and personal belief indicators.
National Insurance Provider
Managed customer experience data collection and analysis to support business strategy.
Market Research Consulting Firm (Servicing National Brands)
Served as a special projects consultant supporting major consumer, gaming, and healthcare brands' qualitative and quantitative research initiatives.
Agricultural Firms
Delivered analysis and key insights for top agriculture and animal health firms, including Fortune 500 companies. Agricultural findings have been published in industry journal.
Startup Companies
Advised early-stage ventures on research investments and data strategy. Designed cost-effective studies to fit lean budgets and unique business models.
Venture Capital Firm / Startup Accelerator
Served as a recurring lecturer on market research best practices for startup founders developing investor pitches and go-to-market strategies.
Nationally Televised Faith & Family Focused Media Distributor
Analyzed cross-platform media investment performance to optimize programming and distribution strategy.
Highly Specialized Data Collection Firm
Oversaw data collection and analysis across niche industries, including medical services, food services, and consumer goods.
DIRECTOR OF RESEARCH AND ANALYTICS
American Psychological Association | 2016 - 2021
Previously: Associate Director, Member Research
Led APA’s Market Research & Analytics function, advising senior leadership and the governing body on data strategy, member insights, and organizational planning. Built and scaled a new research department that drove global research initiatives, and oversaw enterprise-wide data integration for the business—advancing APA’s strategic goals and membership growth.
Key Achievements:
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Directed large-scale strategic planning research, including surveys and focus groups with 120,000+ members, shaping APA’s 3–5-year plan.
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Led international research initiatives in Russia and Cuba, driving strategy that significantly expanded global membership.
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Oversaw member experience research that informed product development, policy, and marketing strategies.
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Built and managed a cross-functional research and analytics team supporting APA-wide initiatives.
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Product owner for enterprise data integration, consolidating 30+ systems into a unified BI platform.
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Managed COVID-19 member research cited in the New York Times and APA publications.
MEDIA RESEARCH MANAGER
Discovery Communications | 2012 - 2016
Previously: Research Strategist and Media Analyst
Founded and led Discovery’s first in-house media research team, driving multimillion-dollar cost savings and supporting data strategy for annual media investments valued $1B+ annually. Delivered insights that shaped campaigns for top franchises including Shark Week, Gold Rush, and 90 Day Fiancé.
Key Achievements:
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Pioneered value-based audience targeting models that led to measurable increases in viewer ratings.
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Built and managed a media research team that reduced third-party costs by millions; delivered strategic insights across nine networks.
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Led qualitative and quantitative research supporting digital and linear campaigns exceeding $1B in annual value.
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Advised marketing and media teams on data-driven strategies for on-air, off-air, and cross-platform placement optimization.
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Designed and implemented a digital conversion measurement tool, replacing third-party vendor and saving hundreds of thousands annually.
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Developed a training program empowering 40+ internal users to generate their own insights - resulting in $1M annual savings by sunsetting external tools.
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Partnered with Nielsen on a $200K biometric study to assess ad response, informing creative development and marketing strategy.
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Oversaw vendor relationships and implemented new tools to enhance data delivery and insight generation.
RESEARCH ANALYST
Discovery Channel | 2011 - 2012
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Produced daily performance tracking reports for top-performing series including Shark Week and Gold Rush.
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Supported the creation and distribution of press releases with data-driven insights.
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Developed in-depth genre analyses for Discovery’s natural history and space programming.
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Contributed to program testing and audience analysis for major franchises such as Gold Rush, Naked and Afraid, and Shark Week.
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Responded to daily research inquiries from executives across departments, providing timely, actionable insights.
ADDITIONAL EXPERIENCE
VIDEO EDITOR, Keyframe
Edited a Chinese-language children’s television program that aired nationally in China.
CONTENT CREATOR, Teachall Inc.
Developed, wrote, and produced English as a Foreign Language curriculum.
THEATER DIRECTOR, Community Theater
Directed a theatrical production with 40 cast and crew members
overseeing all elements from casting to staging.
VIOLIN INSTRUCTOR
Provided private violin instruction for students ages 6–16 over a 10-year period,
focusing on technique, performance, and musical theory.
RESEARCH ASSISTANT, Michigan State University
Supported Professor Albers in conducting research for a documentary film project.
PRODUCER FOR MSU&U, Michigan State University
Produced content for a campus television show, managing segment creation and production timelines.
"Research is to see what everybody else has seen, and to think what nobody else has thought."
-Albert Szent-Gyorgyi-
Education
Master of Policy Management
Georgetown University
Bachelor of Media Arts & Technology
Michigan State University
Bachelor of English
Michigan State University
Certifications & Specialized Training
"If we knew what it was we were doing, it wouldn't be called research, would it?"
-Albert Einstein-
